Nivea whitening

I have noticed several adverts on Indian and Nepali TV for face whitening products. One is Nivea Whitening, the others is Be Fair, or something similar.

How strange it is that many Indians are conscious to whiten their skin, whereas most westerners are conscious of darkening their skin. The grass is always greener,… more maybe people just want to stand out… or maybe it’s just fashion.

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